The Business will leverage the brand power of Breeze and its client network in Taiwan, to realize a "'High sense & daily' Atre style for enhancing everyday life", which is being promoted by Atre in Japan, and aims to create a new trend in the Taiwanese market, which is currently undergoing a transition from mono consumption (consumption based on material possessions) to koto consumption (consumption based on lifestyle).Īs its initial project, the Business is planning to roll out Atre floors in Breeze Nanshan, which Breeze plans to open in the fall of 2018 in the Xinyi District of Taipei City, an area at the forefront of fashion in Taiwan, with abundant upscale housing, offices, luxury commercial facilities, and hotels.
For Atre, the Business will provide an opportunity for its first entry into an overseas market. The Business will involve the development and operation of railway stations and commercial complexes and will fully utilize the individual strengths and capabilities of the three partners - Breeze, Atre, and Mitsui - and featuring the Atre brand in the Taiwanese market, where people are very fashion and trend conscious and have a keen interest in Japanese culture. AICO and Breeze will establish a joint venture "Breeze Atre Holding (provisional name)". Prior to the conclusion of said contracts, Atre and Mitsui newly established Atre International Co., Ltd.
("Atre", Head Office: Tokyo, President: Toshiro Ichinose), and 長僑投資開發股份有限公司("Breeze", Head Office: Taipei, Taiwan Chairman: Henry Liao) have reached an agreement to jointly promote shopping center business and railway station and commercial complex development and operation business in Taiwan ("Business"), and concluded related contracts on August 8, 2017. ("Mitsui", Head Office: Tokyo, President and CEO: Tatsuo Yasunaga), Atre Co.
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