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When looking for brands to work with, statistics that show high levels of traffic and user engagement can be a big draw for influencers. Present Statistics to Showcase Your Brand’s Success
#Digital media kit website download#
If you’re worried about high-resolution images taking up a lot of space on your site, consider making them available via download or by request. Make sure any elements you make available for sharing are high-quality – you want to put your best foot forward. Plus, you can shape how your brand is portrayed online by pre-selecting acceptable images. This way, they’ll have access to photos they have permission to use without having to get in touch with you. This provides writers with key details to share about your brand, and potential partners with information to help them decide if you could make a smart match:Īn image from the media kit for The Coffee Mom blog.Īdditionally, these images will be useful to anyone looking to write a feature on your brand. Whether you’re hoping to attract journalists or influencers, an About section is key to any media kit. Share Your Brand’s Story to Draw Readers and Sponsors In The six components we’ve explored below are a good place to start. Regardless of where you choose to keep it or how you format it, making sure your media kit is stocked with valuable information is vital.
#Digital media kit website how to#
How to Create a Media Kit (6 Key Components to Include) However, if you want to screen potential partners before you hand over all your information, asking influencers to email you for your kit would be better. If you want to cut down on fielding questions from journalists and influencers, making your media kit easily accessible online is probably best. The methods above can be combined too, and no one way is perfect for every site.
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Subscribe To Our Youtube Channel What Is a Media Kit?Ī media kit is a collection of information about your brand. Then we’ll share six important features to include when creating yours. In this post, we’ll introduce you to media kits and why you may want one for your blog or business site. However, the term can come across as slightly confusing to some. If you have your own brand, you may have even been asked for one by journalists or potential promotional partners. If you’ve spent enough time on the web, you’ve probably noticed that some sites have pages dedicated to ‘media kits’.
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